Cairo Amman Bank launched its “Cheer & Win” campaign during the World Cup season as part of its ongoing efforts to promote digital payments and encourage customers to use their bank cards for everyday purchases.

Running from June 19 to July 19, 2026, the campaign encouraged Cairo Amman Bank debit and credit cardholders to use their cards at restaurants and cafés, particularly as fans gathered at these venues to watch and enjoy the matches.

Through the campaign, every eligible purchase of NIS 20 or more at participating restaurants and cafés gave customers one entry into a prize draw. At the end of the campaign, 20 winners were selected, with each receiving a cash prize of NIS 500.

“Cheer & Win” also supported Cairo Amman Bank’s broader strategy to increase the adoption of electronic and contactless payments, including the use of Apple Pay, while providing customers with faster, easier, and more convenient ways to pay.

The campaign was promoted through a wide range of channels, including social media, push notifications, ATM screens, the Bank’s website, media channels, as well as restaurants and cafés, enabling the campaign to reach customers across multiple touchpoints throughout the tournament season.

Through initiatives such as “Cheer & Win,” Cairo Amman Bank continues to connect its banking products and digital payment solutions with customers’ everyday experiences and interests, leveraging major events and occasions to enhance customer engagement and encourage the shift toward convenient, secure, and seamless digital payments.